SAFE (Safety, Assurance, Footmark and Efficacy) steps

towards #ResponsibleNutrition


Safety Purity and quality of ingredients helps build trust on nutrition products

Driving the industry towards a standardized analytical process ensures consistent reduction of toxins from ingredients. The smallest amounts of toxins can build up over a period. hence, there is a need for companies to demonstrate its efforts in screening toxins, heavy metals, and impurities.

Assurance A conscious agreement on standardized marketing, communication, promotion, and advertisings of nutraceutical products.

Setting marketing communications guidelines helps to alleviate miscommunication or misleading consumer interpretations, resulting in abuse of nutraceuticals.

Footprints (Transparency) Giving confidence to consumers as the origin of ingredient matters for healthier outcomes.

Addressing the last mile, traceability of ingredients gives confidence to consumers about the origin of ingredients, the environment and the ecosystem which preserves the property of the ingredient.

Efficacy Science education behind nutrition products that drive purchase decisions.

There is a need to treat clinical trials seriously and establish clear outcomes. #ResponsibleNutrition may add to cost of producing products, but as a responsible nutrition company, one must establish the process of clinical trials and its outcomes.

People have already taken this pledge. Now, it is your turn.

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Please join us and take the pledge to build a responsible nutrition ecosystem and lead a healthier life.

I
pledge to take SAFE (Safety, Assurance, Footmark and Efficacy) steps towards Responsible Nutrition. I nominate
to be part of this #ResponsibleNutrition.

Safety : Purity and quality of ingredients helping to build Trust on your nutrition products.

Assurance : A conscious agreement on standardized marketing, communication, promotion, and advertising of nutraceutical products.

Footprints (Transparency) : Giving confidence to consumers as the origin of ingredient matters for healthier outcomes.

Efficacy : Understanding the science behind nutrition products to help drive purchase decisions.

An Initiative by