SAFE (Safety, Assurance, Footmark and Efficacy) steps
Safety Purity and quality of ingredients helps build trust on nutrition products
Driving the industry towards a standardized analytical process ensures consistent reduction of toxins from ingredients. The smallest amounts of toxins can build up over a period. hence, there is a need for companies to demonstrate its efforts in screening toxins, heavy metals, and impurities.
Assurance A conscious agreement on standardized marketing, communication, promotion, and advertisings of nutraceutical products.
Setting marketing communications guidelines helps to alleviate miscommunication or misleading consumer interpretations, resulting in abuse of nutraceuticals.
Footprints (Transparency) Giving confidence to consumers as the origin of ingredient matters for healthier outcomes.
Addressing the last mile, traceability of ingredients gives confidence to consumers about the origin of ingredients, the environment and the ecosystem which preserves the property of the ingredient.
Efficacy Science education behind nutrition products that drive purchase decisions.
There is a need to treat clinical trials seriously and establish clear outcomes. #ResponsibleNutrition may add to cost of producing products, but as a responsible nutrition company, one must establish the process of clinical trials and its outcomes.